Great post from Seth Godin on the power of audio or more specifically audio books.
In my experience, audio book listeners are ten times more likely to drop me email or talk about what they heard than book readers. Part of it is the entertaining nature of the presentation, I think (I probably talk better than I write) and part of it is the nature of the experience—it’s going into a different part of your brain.
I wonder if audio does open up more conversations and 2 way communication than other media. Seth is only comparing books with audio books, but it’s an interesting thought and one that bodes well for audio content creators.